Strength, designed differently.
Queering fitness is not one service. It is how we build all of them.
Studio Gay designs strength training experiences for individuals, groups and organisations—from personal coaching and online programs to group fitness concepts and complete gym systems.
What Studio Gay designs.
One person
A group
An online cohort
An entire gym
Personal Coaching
Your body. Your goals. Your vibe.
Strength training built around your life—not a template. Together, we define what you want from training, build an individual plan and adapt it as your body, schedule and priorities change.
The work can be demanding, playful and deeply specific. Strength is the foundation, with mobility, stretch, feedback and confidence built into the process.
- 1:1 personal training
- Online coaching, worldwide
- Hybrid coaching
- Small private constellations
Group Fitness
Designed for the room.
Studio Gay creates and delivers group strength classes with clear structure and enough adaptability for different bodies, abilities and training histories.
Hard workouts do not require humiliation, confusion or bootcamp theatre. Great group coaching can be intense, technically strong, social and genuinely fun at the same time.
- Signature group classes
- Small-group strength training
- Festival and event sessions
- Guest coaching
- Custom class concepts
Online Programs
Coaching that travels.
Progressive online strength programs with the feedback, structure and community people need to keep returning.
The workouts matter. So does the system around them: clear programming, direct coaching, app-based delivery and a group that keeps the process alive beyond the screen.
- Live online cohorts
- App-based strength programs
- Community challenges
- Remote form coaching
- Custom programs for organisations
Consulting & Experience Design
Great classes do not happen by accident.
Studio Gay helps gyms, studios and organisations define what makes their strength offering different—then builds the systems that allow coaches and teams to deliver it consistently.
The work can begin with one class idea or extend into a complete coaching system: program architecture, progression, class design, coach education, onboarding and implementation.
- Program and class architecture
- Strength concept development
- Coaching philosophy and standards
- Coach onboarding systems
- Try-out and hiring materials
- Workshops and staff education
- Inclusive fitness strategy
Queering fitness shapes how we coach.
Whether Studio Gay is working with one person, a group, an online community or an entire gym, the same principles guide the programming, feedback and environment around the training.
Design for inclusion
Build meaningful options into every workout so different bodies, abilities and experience levels can participate and progress.
Reinforce before correcting
Start with what is already working, then invite the next adjustment from a place of confidence.
Invite challenge
Encourage people to try more through choice, clear feedback and coach support—not pressure.
Design for individual progress
Use progression, intensity and programming that respond to the individual, even within a shared class.
Teach, don’t just train
Give people the knowledge, skills and confidence to understand their training and make decisions for themselves.
Design for joy
Music, humour, encouragement and pleasure help make training something people actually want to return to.
Honour individual goals
Strength, health, aesthetics, confidence and gender affirmation can all be valid reasons to train.
Cultivate body awareness
Help people notice, understand and reconnect with their bodies through movement, curiosity and trust.
Create connection
Design coaching environments where people feel seen, supported and part of something.
SHA-LA Strength
Translating a movement philosophy into a complete strength system.
Designed in collaboration with SHA-LA, Studio Gay developed the program architecture, coaching framework, onboarding system and hiring materials for a dedicated strength space in Berlin.
- Program and circuit architecture
- Coaching framework and standards
- Coach onboarding and handover
- Hiring and try-out materials